Who we are

We are the regional leader in knowledge-based marketing solutions and help businesses worldwide use their data to improve marketing performance, increase profits and ROI within the Middle Eastern territories.

Our Story & Work

Jacobsons Direct is a marketing agency driven by data and fueled by insights. We gather data, analyse, process it into relevant information and help our clients apply valuable insights to achieve improved sales and profitability.

We also integrate automated marketing components to deliver personalized consumer interactions across channels.

Over the past 30 years, we have worked with some of the leading brands and helped them consistently deliver exceptional Consumer Experiences.

Bridging the gap between creative and strategic marketing, we deploy our experience of decades to help our clients:

  • Craft the most wonderful Consumer Experiences (CX) for their customers
  • Improve Customer Retention and create Brand Advocacy through customers
  • Optimize the sales funnel by generating quality leads
  • Map the Customer Journey to smoothen the purchase process while also increasing Customer Lifetime Value
  • Ideate, execute and monitor customer loyalty programs
  • Execute marketing campaigns with best in class results

The People

George Jacob

Founder & Managing Director

The first word he probably uttered was “yesterday”. He still makes sure he gets it.

Akram Raffoul

Board Director

He conducts three different conversations at once, speaks four languages and knows the Arab market like the back of his hand. Nothing misses his eye; no detail is too insignificant. Akram gives you the impression he is addicted to challenge. And he is.

Ashley Jacob


Down-to-earth, ready to take on any challenge and hell-bent on meeting deadlines.

Let our 30 years of experience deliver results to your business.