To successfully execute a direct marketing campaign (think email campaigns, account based social media marketing, Customer LTV marketing through social, or postal communications) one needs an accurate and updated database. Too often, in-house data and legacy databases fall short from hitting the mark.
On the surface, it may not look a big deal. But a quick chat with your data team will prove otherwise. In fact, a study by our team of experts suggest that a business can lose around 36% of their annual revenue to poor quality customer data.
The most important factors responsible for the failure of an email or customer data-based marketing strategy data records which are: Incomplete, Inaccurate, Inconsistent and Duplicate
Jacobsons Direct brings to you a solution for these vices. Presenting to you PURE:
Database Reformation Process.
How PURE works in 3 stages:
PURE is a process bound by a non-disclosure agreement and conducted at our high tech, secure data centre in Dubai. Should there be a situation where the data cannot be moved out of the organisation, our team can conduct this process on-site using mobile data processing equipment & specialized personnel.
Make your data work for you. #GoPure