Years ago, when Jacobsons was a one room office with half a dozen staff, a client asked him how soon he could deliver his direct mail packages. “How about yesterday?” came the breezy reply.

A Postgraduate in Science with software specialisation, George has rich data processing experience from his 15-year association with IBM and Hewlett Packard on large database projects. Capitalising on his wealth of IT expertise, he developed the first structured list database for the region. His pioneering vision of 33 years ago led him to bring sophisticated and unmatched services to his direct marketing firm, which soon claimed an impressive list of corporate and multinational clients.

George is also on the Board of Directors of Rashtra Deepika Limited, a prestigious 118-year-old media group based in India.