Right from the mobile plan we select to the insurance policy we opt for, most of our decision making is driven by data.
And in such an increasingly customer-centric world, the ability to capture and use customer data and insights to better the buying experience is critically important.
Yet, few companies make much use of such data in their possession. Some common roadblocks –
- Sprawling legacy systems
- Silo-ed databases
- Sporadic automation
Also, often organisations miss out on a proper data structure. A proper data structure is the backbone of any dashboard, analytics and AI systems
This is where a Data Steward comes into the picture.
A data steward is responsible for carrying out data usage and security policies as determined through enterprise data governance initiatives, acting as a liaison between the IT department and the business side of an organization.
Jacobsons with its 30+ years of experience in Data Stewardship helps organisations in their data lifecycle management effort and helps with data quality improvement projects.