Analytix
Consistent tracking, analysis and reporting are critical to inform strategy in a dynamic marketing environment and are essential to tailored marketing across the enterprise.In an omnichannel world where consumers are free ranging, marketers need dynamic insights at every point of the customer journey. From purchasing decision paths to actual purchase, from exploration across brands to posts on social media and mobile geo-location, marketers need in-the-moment actionable data-collection and real-time or near real-time analysis to engage consumers directly and to enlist them as brand advocates and influencers.
