Understanding the customers completely and serving them right is the key success factor for business growth. This whitepaper highlights techniques to study your customers and develop a journey map. It also covers the business impacts of laying out an effective customer journey map. Key Highlights: With the...
This White Paper highlights the steps involved in an effective lead generation process. The techniques discussed here would help brands convert their visitors into prospects and eventually into customers. The paper also indicates the key trends in the B2B lead generation process that marketer must follow...
Importance of continuing customer relations Considering the complexity of business to business(B2B) client engagements, maintaining high-value relations remains a prime focus area for every business. A well-structured client engagement allows you to streamline the daily client tasks and drive business excellence. It also helps in achieving a...
Industry: Automobile Market: UAE Objective Generate quality leads by letting the enthusiastic customers know about the latest variant of an SUV and trigger them for a Pre-book through an exclusive Email Campaign. The campaign aimed at tapping the existing vehicle owners of the previous model with an opportunity...
About this eBook Marketing automation is transforming the traditional marketing practices using technology. In today’s digitally connected world, marketers must consider newer techniques to engage with the customer. Thereby, creating a digital brand community. Marketing departments of many brands still need to automate repetitive tasks such as...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...
Email Marketing Automation Email marketing automation seems like a complicated process. The reality is that it is simple and effective to implement email automation. Now, let’s explore how automation helps in effective email marketing. Email marketing automation is a series of workflows that enable us to send emails...
Lead Nurturing needs no introduction. In this dynamic business environment, growing business value has become quite challenging. Not to mention that lead generation is the lifeline for any business to sustain. Capturing quality leads are just the start of the game. Lead nurturing makes the real...
Customer Relations Management (CRM) System fails are almost inevitable in our dynamic business world. Research indicates that 30-50% of all CRM system implementation projects fail to achieve their objectives. Let’s understand some of the underlying reasons for a CRM system for not meeting the organizations' expectations. CRM...
Formulating an effective customer experience strategy https://www.youtube.com/watch?v=EyDd4zL2uZg Customer experience strategy acts as the foundation for the successful execution of all the customer engagement activities. Having a rock-solid customer experience strategy helps in achieving the following : First, establishing a positive customer engagement Second, engaging with the right target audience...