Despite the advent of social media, e-mail marketing remains relevant. In fact, over time it has only gotten better with aid of more sophisticated technologies. Moreover, the introduction of automation to email marketing has only sharpened its edge. Personalization and segmentation used to be optional tools...
While we have often come across the new age adage, “data is the new oil”; taking it at face value is not the wisest advice. Because, unlike oil, data isn’t limited – it’s almost infinite. The amount of data generated across the globe every minute...
Stages of a B2B Customer Experience Program https://www.youtube.com/watch?v=BE7KLYEH6hs How relevant is a customer experience program in the Business to Business (B2B) scenario? Having a customer experience program, especially in the B2B world is vital for business growth and sustainability today. When we hear the term customer experience, we tend...
The road ahead for marketing – Marketing Technology Marketing technology is transforming the way we do marketing. Traditional marketing activities (print media, television ads) are moving towards digital formats (online ads and social media marketing). The changing customer behavior and the advent of mobile technologies have made...
We at Jacobsons are delighted to announce our partnership with the Gulf Customer Experience Awards which will be held in Dubai on the 18th of January 2017. The Gulf Customer Experience Awards will be a culmination of an engaging journey for all involved with over 300...