Generate Leads: Capturing 300+ quality leads in 3 Weeks
Industry: Automobile
Market: UAE
Objective
Generate quality leads by letting the enthusiastic customers know about the latest variant of an SUV and trigger them for a Pre-book through an exclusive Email Campaign. The campaign aimed at tapping the existing vehicle owners of the previous model with an opportunity to Pre-Book their new vehicle before it hits the market.
Our Approach
Setup a personalized email marketing campaign to target the existing vehicle owners. The Interactive email marketing campaign stimulated the target audience to view the rich video content and pre-book the new vehicle in town.
To further drive the engagement and keep the audience active until the product launch, the campaign included offering periodic lead nurturing newsletters, email & SMS communications.
Result
We were able to generate 300+ leads within three weeks through this email marketing campaign.
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