Understand Market: Mapping competitions’ locations and bench marking the services
Industry: Automobile
Market: Saudi Arabia
Objective
A leading automobile manufacturer in Saudi Arabia was imperative on mapping competitions’ locations and benchmark the services with them to find areas of improvement.
Our Approach
A location-based mobile app was developed to conduct a mystery assessment study. It gathers insights into the brand’s dealer network infrastructure and the competitors’. Intelligent Data Visualization techniques map meaningful insights to google maps. It helps stakeholders to assess, discuss and plan improvement initiatives.
Result
The custom application provided a detailed performance analysis report for brands dealerships. It includes network maps, evaluation of dealerships based on categories as well as the competitor brands in the market. It helps the team to analyze & make important decisions on their existing network of outlets.
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