In today’s day & time, a user’s purchase journey is hardly linear. Most online shoppers zig-zag between a brand’s e-commerce site, blog, platform product listings, review websites, social media, and physical retail store.
How do you as a brand keep up with all these customer touchpoints?
Cue – The Customer Data Platform (CDP). As the world embraces and advances into the digital sphere, there are a million data points & interactions. It traverses through such data points, scan the interactions and deliver a single unified picture of a customer.
A CDP collects & collates data from various sources, including your CRM, Data Management Platform, digital activities, e-commerce data, and much more.
Our CDP experts, or CDPists as we call them at Jacobsons have been creating & managing CDP for over two decades. That’s right. We have been doing something for more than twenty years that got a formal name only as recently as 2013. But with data at the core of our engine, this should not come as a surprise.
Over the years, we have worked with some of the leading global brands in the MENA region and helped them gain more customers, achieve customer satisfaction and customer loyalty. Above all, accelerate sales and profits.
Want to create magic? Let’s do more with data.