Data Solutions

Many organizations overlook the importance of assessing the data they have and that which they can further generate with intended uses.

Effective data-driven marketing and revenue generation are a strategic matter. Unstructured or poor quality data can be very damaging to data-driven marketing efforts, not only in direct costs but in hidden consequences to your brand. because of customers’ poor experiences.

Jacobson Marketing has over three decades of experience performing Data Assessments, with data sources ranging from transactional systems to websites. We’ve used that experience to develop proven data assessment methodologies and tools to uncover opportunities for improving data practices and adding to the value of data assets.

In addition, Jacobson Marketing’s Roadmap is an invaluable methodology that helps you create a powerful marketing infrastructure – from the ground up – to transform marketing activities and measurably improve ROI.

Using it, we guide our clients on a collaborative journey from planning through execution. Along the way, we provide the knowledge your organization needs to master industry best practices in traditional and digital marketing and become an effective data-driven, knowledge-based marketer.

Data abundance does not equate useability and relevance. Effective business planning demands a data strategy beginning with gathering, assessing, analyzing in view of monetizing to achieve long-term business goals.

Data for data’s sake – even from the trendiest channels – won’t necessarily move your marketing forward or optimize engagements that win consumers as customers and advocates. In fact, accumulating data can be overwhelming without a plan in place. Jacobsons’ core expertise is in harnessing online and offline data. This makes us the perfect partner to help you discern not only the most relevant data for your needs but how to map it and get it to work for your business.

As longtime, well-established experts in data, we have perfected the art and science of high quality, highly accurate data. From data cleansing to enrichment and developing a customized CRM that opens up a world of new customer opportunities, we do it all.

We’re not just data collectors. We’re data aficionados. Good data is more than the sum of it’s historical, transactional or real-time nature. It tells a consumer’s story. Unlike those who have just jumped on the Big Data bandwagon, we’ve done everything – and seen everything — in the wonderful world of data and have it down pat. No doubt about it. We are the data experts.