Customer Journey Mapping always helped brands to enhance their customer service. It, in turn, trigger a positive customer experience. Here is an example of a typical Digital Customer Journey Mapping of an auto enthusiast. It starts with determining the persona of a prospective buyer for an...
Customer lifecycle management techniques are all about knowing your customers better. It helps in serving your customer the right way. Customer lifecycle management techniques also help in classifying your audience by their purchase stages. Thereby, targeting marketing messages more effectively. Now that we have a grip on...
Customer retention always remains a key focal point for brands. In the current business environment retaining customer has become a tedious task. However, many companies do not realize the importance of customer retention. Their focus is more towards customer acquisition. Often not giving required attention towards...
https://www.youtube.com/watch?v=7XLzJSJ07t4 Customer lifecycle management is a technique essential for every business for its sustainability. It helps in efficiently managing your customers throughout their purchase journey. Customer lifecycle management has become a key differentiator for brands today. Knowing their customer need better would yield a competitive advantage for...
Customer engagement remains an all-time focus area for brands across all segments of the market. Effective customer engagement has a lot to do with understanding customer emotions and perceptions. It is beyond just brands providing the right product or service. In the current market scenario,...
100% Customer engagement is the end goal for every business entity. Brands are constantly trying to innovate on the service approach and product features. This whitepaper enlightens the reader with a glance at the modern customer engagement process. It also covers the customer touch points that marketers need...
Formulating an effective customer experience strategy https://www.youtube.com/watch?v=EyDd4zL2uZg Customer experience strategy acts as the foundation for the successful execution of all the customer engagement activities. Having a rock-solid customer experience strategy helps in achieving the following : First, establishing a positive customer engagement Second, engaging with the right target audience...
Stages of a B2B Customer Experience Program https://www.youtube.com/watch?v=BE7KLYEH6hs How relevant is a customer experience program in the Business to Business (B2B) scenario? Having a customer experience program, especially in the B2B world is vital for business growth and sustainability today. When we hear the term customer experience, we tend...