Customer lifecycle management techniques are all about knowing your customers better. It helps in serving your customer the right way. Customer lifecycle management techniques also help in classifying your audience by their purchase stages. Thereby, targeting marketing messages more effectively. Now that we have a grip on...
Generating business gain through CRM platforms CRM platform trends by and large focus on the latest CRM business applications. It also highlights on types of CRM platforms that are in demand currently. Customer Relationship Management is a buzzword in the marketing industry for decades now. With the...
Understanding the customers completely and serving them right is the key success factor for business growth. This whitepaper highlights techniques to study your customers and develop a journey map. It also covers the business impacts of laying out an effective customer journey map. Key Highlights: With the...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...
Formulating an effective customer experience strategy https://www.youtube.com/watch?v=EyDd4zL2uZg Customer experience strategy acts as the foundation for the successful execution of all the customer engagement activities. Having a rock-solid customer experience strategy helps in achieving the following : First, establishing a positive customer engagement Second, engaging with the right target audience...