Customer Journey Mapping always helped brands to enhance their customer service. It, in turn, trigger a positive customer experience. Here is an example of a typical Digital Customer Journey Mapping of an auto enthusiast. It starts with determining the persona of a prospective buyer for an...
Understanding the customers completely and serving them right is the key success factor for business growth. This whitepaper highlights techniques to study your customers and develop a journey map. It also covers the business impacts of laying out an effective customer journey map. Key Highlights: With the...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...