Customer retention always remains a key focal point for brands. In the current business environment retaining customer has become a tedious task. However, many companies do not realize the importance of customer retention. Their focus is more towards customer acquisition. Often not giving required attention towards...
Importance of continuing customer relations Considering the complexity of business to business(B2B) client engagements, maintaining high-value relations remains a prime focus area for every business. A well-structured client engagement allows you to streamline the daily client tasks and drive business excellence. It also helps in achieving a...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...