Customer Journey Mapping always helped brands to enhance their customer service. It, in turn, trigger a positive customer experience. Here is an example of a typical Digital Customer Journey Mapping of an auto enthusiast. It starts with determining the persona of a prospective buyer for an...
Customer retention always remains a key focal point for brands. In the current business environment retaining customer has become a tedious task. However, many companies do not realize the importance of customer retention. Their focus is more towards customer acquisition. Often not giving required attention towards...
Importance of continuing customer relations Considering the complexity of business to business(B2B) client engagements, maintaining high-value relations remains a prime focus area for every business. A well-structured client engagement allows you to streamline the daily client tasks and drive business excellence. It also helps in achieving a...
Stages of a B2B Customer Experience Program https://www.youtube.com/watch?v=BE7KLYEH6hs How relevant is a customer experience program in the Business to Business (B2B) scenario? Having a customer experience program, especially in the B2B world is vital for business growth and sustainability today. When we hear the term customer experience, we tend...