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CRM System fails are almost inevitable in our dynamic business world. Research indicates that 30-50% of all CRM projects fail to achieve their objectives. Let’s understand some of the underlying reasons for a CRM system for not meeting the organizations' expectations. CRM System Implementation - Common...

Despite the advent of social media, e-mail marketing remains relevant. In fact, over time it has only gotten better with aid of more sophisticated technologies. Moreover, the introduction of automation to email marketing has only sharpened its edge. Personalization and segmentation used to be optional tools...

Customer loyalty plans help to build brand advocacy through customers. It is also a great technique to boost customer retention and new customer acquisition. While there is a lot of thought and science that goes into building a loyalty plan, post its implementation, measuring its...

Loyalty plans are a great way to build brand advocacy through customers. A loyal and repeating customer spends 67% more than a new customer. Thus, it is only natural for any business to give loyalty programs a sincere thought. In a previous post, we have discussed...

Brand advocacy through customers is a great way for any business to leverage its existing pool of faithful customers and generate brand awareness, drive sales and improve its ROI. Moreover, in today’s competitive world where every business engages with its competitor to capture a bigger...

BMW HomePro Porsche 4Wheel Consulting Flash   Market Study: Automobile Fleet Sales and End-User Market Dynamics Automotive BMW with its 18+ dealerships in 11 cities across Turkey has established a strong presence in the region over the years and...