During the ongoing Covid-19 situation, it is not a knee jerk reaction if you are planning to introduce marketing budget cuts. You're not the only one. Many businesses are either considering this option or have already scaled down their marketing budgets. While the apparent need &...
Did you know April 25th is the World Penguin Day? Well, I didn't. But it came across my Instagram feed, curious, I read about it. Then I read about penguins, and I read some more. Raise your hand if you love penguins. I mean, who doesn't. They...
Today is a frustrating time. With offices closed and public movements restricted, businesses have taken a hit. Nobody wished for this. Let's face it; there's not much you & I can do about it [except of course adhering to the Government guidelines & practice social distancing]. But...
Even if you have been living under the proverbial rock, there is little chance that you have not heard of the global pandemic - COVID-19 mostly referred to as the Coronavirus. With daily reports of thousands of cases across the globe, several measures are initiated...
Setting up an effective lead generation strategy is no child’s play. But you & your team have managed to pull it off. Now there is a steady inflow of leads. But is that the end of the story? Recent reports suggest that around 71% of leads...
Marketers across the globe are striving to generate leads in a time where the bottom line has gained priority over arbitrary campaign numbers. But with an eye on the revenue, a lead is only half the battle won. Conversions depend on swift follow-ups, nurtured communication,...
With great and powerful tools, come popular myths. Myths popular enough to adversely affect decisions. Social media is no exception. As a marketer, I have come across several clients and prospects eager to adopt social media. Yet they hesitate because of some pre-conceived notions. More...
Let’s face it. Not everybody can do everything. And as your business increases, you would want your team to focus on your core strengths than struggle to get every job done internally. This is where a marketing agency comes into the picture. Signing up a marketing...
Dubai, UAE (February 10, 2019) - The Center for Executive Programs and Professional Services (CEPPS) at the American University in Dubai (AUD) provides executive education, training, professional development and consulting services to the private and public sectors in the UAE, the GCC region and the...
Getting a customer is no easy task. All of us can vouch for that. A lot of time, resource, and planning goes into building a strategy that will help a business acquire customers. But wait, that probably is only one side of the picture. Do...