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Despite the advent of social media, e-mail marketing remains relevant. In fact, over time it has only gotten better with aid of more sophisticated technologies. Moreover, the introduction of automation to email marketing has only sharpened its edge. Personalization and segmentation used to be optional tools...

Brand advocacy through customers is a great way for any business to leverage its existing pool of faithful customers and generate brand awareness, drive sales and improve its ROI. Moreover, in today’s competitive world where every business engages with its competitor to capture a bigger...