Getting a customer is no easy task. All of us can vouch for that. A lot of time, resource, and planning goes into building a strategy that will help a business acquire customers. But wait, that probably is only one side of the picture. Do...
Lead Nurturing needs no introduction. In this dynamic business environment, growing business value has become quite challenging. Not to mention that lead generation is the lifeline for any business to sustain. Capturing quality leads are just the start of the game. Lead nurturing makes the real...
Customer Relations Management (CRM) System fails are almost inevitable in our dynamic business world. Research indicates that 30-50% of all CRM system implementation projects fail to achieve their objectives. Let’s understand some of the underlying reasons for a CRM system for not meeting the organizations' expectations. CRM...
Formulating an effective customer experience strategy https://www.youtube.com/watch?v=EyDd4zL2uZg Customer experience strategy acts as the foundation for the successful execution of all the customer engagement activities. Having a rock-solid customer experience strategy helps in achieving the following : First, establishing a positive customer engagement Second, engaging with the right target audience...
Despite the advent of social media, e-mail marketing remains relevant. In fact, over time it has only gotten better with aid of more sophisticated technologies. Moreover, the introduction of automation to email marketing has only sharpened its edge. Personalization and segmentation used to be optional tools...
While we have often come across the new age adage, “data is the new oil”; taking it at face value is not the wisest advice. Because, unlike oil, data isn’t limited – it’s almost infinite. The amount of data generated across the globe every minute...
https://youtu.be/CAOyaTyVBjg Customer loyalty plans help to build brand advocacy through customers. It is also a great technique to boost customer retention and new customer acquisition. While there is a lot of thought and science that goes into building a loyalty plan, post its implementation, measuring its...
Loyalty plans are a great way to build brand advocacy through customers. A loyal and repeating customer spends 67% more than a new customer. Thus, it is only natural for any business to give loyalty programs a sincere thought. https://www.youtube.com/watch?v=e7FguRtB3kc In a previous post, we have discussed...
Brand advocacy through customers is a great way for any business to leverage its existing pool of faithful customers and generate brand awareness, drive sales and improve its ROI. Moreover, in today’s competitive world where every business engages with its competitor to capture a bigger...
Investing in a customer loyalty plan is only natural for any business today. While acquiring a new customer costs 5 to 25 times more than to retain an existing one, an existing customer spends 67% more than a new customer. As a result, today almost...