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Customer Relations Management (CRM) System fails are almost inevitable in our dynamic business world. Research indicates that 30-50% of all CRM system implementation projects fail to achieve their objectives. Let’s understand some of the underlying reasons for a CRM system for not meeting the organizations' expectations. CRM...

Formulating an effective customer experience strategy https://www.youtube.com/watch?v=EyDd4zL2uZg Customer experience strategy acts as the foundation for the successful execution of all the customer engagement activities.  Having a rock-solid customer experience strategy helps in achieving the following : First, establishing a positive customer engagement Second, engaging with the right target audience...

Loyalty plans are a great way to build brand advocacy through customers. A loyal and repeating customer spends 67% more than a new customer. Thus, it is only natural for any business to give loyalty programs a sincere thought. https://www.youtube.com/watch?v=e7FguRtB3kc In a previous post, we have discussed...