Investing in a customer loyalty plan is only natural for any business today. While acquiring a new customer costs 5 to 25 times more than to retain an existing one, an existing customer spends 67% more than a new customer. As a result, today almost...
Lead generation is a pivotal step in sales management. This is as obvious as the fact that Sun rises from the west. Yet, we see many brands jumping straight into lead generation activities without a solid strategy in place and focus on creative aspects alone. Perhaps,...
BMW HomePro Porsche 4Wheel Consulting Flash Market Study: Automobile Fleet Sales and End-User Market Dynamics Automotive BMW with its 18+ dealerships in 11 cities across Turkey has established a strong presence in the region over the years and...
Stages of a B2B Customer Experience Program https://www.youtube.com/watch?v=BE7KLYEH6hs How relevant is a customer experience program in the Business to Business (B2B) scenario? Having a customer experience program, especially in the B2B world is vital for business growth and sustainability today. When we hear the term customer experience, we tend...
The road ahead for marketing – Marketing Technology Marketing technology is transforming the way we do marketing. Traditional marketing activities (print media, television ads) are moving towards digital formats (online ads and social media marketing). The changing customer behavior and the advent of mobile technologies have made...
We at Jacobsons are delighted to announce our partnership with the Gulf Customer Experience Awards which will be held in Dubai on the 18th of January 2017. The Gulf Customer Experience Awards will be a culmination of an engaging journey for all involved with over 300...