Customer retention always remains a key focal point for brands. In the current business environment retaining customer has become a tedious task. However, many companies do not realize the importance of customer retention. Their focus is more towards customer acquisition. Often not giving required attention towards...
https://www.youtube.com/watch?v=7XLzJSJ07t4 Customer lifecycle management is a technique essential for every business for its sustainability. It helps in efficiently managing your customers throughout their purchase journey. Customer lifecycle management has become a key differentiator for brands today. Knowing their customer need better would yield a competitive advantage for...
https://youtu.be/CAOyaTyVBjg Customer loyalty plans help to build brand advocacy through customers. It is also a great technique to boost customer retention and new customer acquisition. While there is a lot of thought and science that goes into building a loyalty plan, post its implementation, measuring its...
Loyalty plans are a great way to build brand advocacy through customers. A loyal and repeating customer spends 67% more than a new customer. Thus, it is only natural for any business to give loyalty programs a sincere thought. https://www.youtube.com/watch?v=e7FguRtB3kc In a previous post, we have discussed...
Brand advocacy through customers is a great way for any business to leverage its existing pool of faithful customers and generate brand awareness, drive sales and improve its ROI. Moreover, in today’s competitive world where every business engages with its competitor to capture a bigger...
Investing in a customer loyalty plan is only natural for any business today. While acquiring a new customer costs 5 to 25 times more than to retain an existing one, an existing customer spends 67% more than a new customer. As a result, today almost...
Stages of a B2B Customer Experience Program https://www.youtube.com/watch?v=BE7KLYEH6hs How relevant is a customer experience program in the Business to Business (B2B) scenario? Having a customer experience program, especially in the B2B world is vital for business growth and sustainability today. When we hear the term customer experience, we tend...