Today is a frustrating time. With offices closed and public movements restricted, businesses have taken a hit. Nobody wished for this. Let's face it; there's not much you & I can do about it [except of course adhering to the Government guidelines & practice social distancing]. But...
With great and powerful tools, come popular myths. Myths popular enough to adversely affect decisions. Social media is no exception. As a marketer, I have come across several clients and prospects eager to adopt social media. Yet they hesitate because of some pre-conceived notions. More...
Customer engagement remains an all-time focus area for brands across all segments of the market. Effective customer engagement has a lot to do with understanding customer emotions and perceptions. It is beyond just brands providing the right product or service. In the current market scenario,...
