There is only a remote chance that you are not familiar with the upcoming White Friday (by amazon.ae) and the Yellow Friday sale (by noon.com). Fashioned on the Black Friday sale popular in the US, the White and Yellow Friday sales are one of the...
Setting up an effective lead generation strategy is no child’s play. But you & your team have managed to pull it off. Now there is a steady inflow of leads. But is that the end of the story? Recent reports suggest that around 71% of leads...
Importance of continuing customer relations Considering the complexity of business to business(B2B) client engagements, maintaining high-value relations remains a prime focus area for every business. A well-structured client engagement allows you to streamline the daily client tasks and drive business excellence. It also helps in achieving a...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...
Getting a customer is no easy task. All of us can vouch for that. A lot of time, resource, and planning goes into building a strategy that will help a business acquire customers. But wait, that probably is only one side of the picture. Do...
100% Customer engagement is the end goal for every business entity. Brands are constantly trying to innovate on the service approach and product features. This whitepaper enlightens the reader with a glance at the modern customer engagement process. It also covers the customer touch points that marketers need...
While we have often come across the new age adage, “data is the new oil”; taking it at face value is not the wisest advice. Because, unlike oil, data isn’t limited – it’s almost infinite. The amount of data generated across the globe every minute...
https://youtu.be/CAOyaTyVBjg Customer loyalty plans help to build brand advocacy through customers. It is also a great technique to boost customer retention and new customer acquisition. While there is a lot of thought and science that goes into building a loyalty plan, post its implementation, measuring its...
Loyalty plans are a great way to build brand advocacy through customers. A loyal and repeating customer spends 67% more than a new customer. Thus, it is only natural for any business to give loyalty programs a sincere thought. https://www.youtube.com/watch?v=e7FguRtB3kc In a previous post, we have discussed...
Brand advocacy through customers is a great way for any business to leverage its existing pool of faithful customers and generate brand awareness, drive sales and improve its ROI. Moreover, in today’s competitive world where every business engages with its competitor to capture a bigger...