Jacobsons Direct Tag

April 29, 2018

Customer Loyalty Plan – How to build one using the 3i Technique

Investing in a customer loyalty plan is only natural for any business today. While acquiring a new customer costs 5 to 25 times more than to retain an existing one, an existing customer spends 67% more than a new customer. As a result, today almost...

by Niket Sinha

7 must answer questions for an effective lead generation strategy

April 29, 2018

Blog, Insights

7 must answer questions for an effective lead generation strategy

Lead generation is a pivotal step in sales management. This is as obvious as the fact that Sun rises from the west. Yet, we see many brands jumping straight into lead generation activities without a solid strategy in place and focus on creative aspects alone. Perhaps,...

by Niket Sinha

« Previous Page