During the ongoing Covid-19 situation, it is not a knee jerk reaction if you are planning to introduce marketing budget cuts. You're not the only one. Many businesses are either considering this option or have already scaled down their marketing budgets. While the apparent need &...
Today is a frustrating time. With offices closed and public movements restricted, businesses have taken a hit. Nobody wished for this. Let's face it; there's not much you & I can do about it [except of course adhering to the Government guidelines & practice social distancing]. But...
Even if you have been living under the proverbial rock, there is little chance that you have not heard of the global pandemic - COVID-19 mostly referred to as the Coronavirus. With daily reports of thousands of cases across the globe, several measures are initiated...
Setting up an effective lead generation strategy is no child’s play. But you & your team have managed to pull it off. Now there is a steady inflow of leads. But is that the end of the story? Recent reports suggest that around 71% of leads...
Marketers across the globe are striving to generate leads in a time where the bottom line has gained priority over arbitrary campaign numbers. But with an eye on the revenue, a lead is only half the battle won. Conversions depend on swift follow-ups, nurtured communication,...
Leveraging competitor benchmarking to achieve business growth Competitor benchmarking is an essential technique business must adopt today. In this dynamic world staying ahead of the competition requires consistent result-oriented marketing efforts. Competitive benchmarking helps in achieving this business goal. Competitor benchmarking helps in streamlining your marketing efforts...
About this eBook Marketing automation is transforming the traditional marketing practices using technology. In today’s digitally connected world, marketers must consider newer techniques to engage with the customer. Thereby, creating a digital brand community. Marketing departments of many brands still need to automate repetitive tasks such as...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...
100% Customer engagement is the end goal for every business entity. Brands are constantly trying to innovate on the service approach and product features. This whitepaper enlightens the reader with a glance at the modern customer engagement process. It also covers the customer touch points that marketers need...
While we have often come across the new age adage, “data is the new oil”; taking it at face value is not the wisest advice. Because, unlike oil, data isn’t limited – it’s almost infinite. The amount of data generated across the globe every minute...