With great and powerful tools, come popular myths. Myths popular enough to adversely affect decisions. Social media is no exception. As a marketer, I have come across several clients and prospects eager to adopt social media. Yet they hesitate because of some pre-conceived notions. More...
Investing in a customer loyalty plan is only natural for any business today. While acquiring a new customer costs 5 to 25 times more than to retain an existing one, an existing customer spends 67% more than a new customer. As a result, today almost...
Lead generation is a pivotal step in sales management. This is as obvious as the fact that Sun rises from the west. Yet, we see many brands jumping straight into lead generation activities without a solid strategy in place and focus on creative aspects alone. Perhaps,...