There is only a remote chance that you are not familiar with the upcoming White Friday (by amazon.ae) and the Yellow Friday sale (by noon.com). Fashioned on the Black Friday sale popular in the US, the White and Yellow Friday sales are one of the...
During the ongoing Covid-19 situation, it is not a knee jerk reaction if you are planning to introduce marketing budget cuts. You're not the only one. Many businesses are either considering this option or have already scaled down their marketing budgets. While the apparent need &...
Did you know April 25th is the World Penguin Day? Well, I didn't. But it came across my Instagram feed, curious, I read about it. Then I read about penguins, and I read some more. Raise your hand if you love penguins. I mean, who doesn't. They...
Today is a frustrating time. With offices closed and public movements restricted, businesses have taken a hit. Nobody wished for this. Let's face it; there's not much you & I can do about it [except of course adhering to the Government guidelines & practice social distancing]. But...
Even if you have been living under the proverbial rock, there is little chance that you have not heard of the global pandemic - COVID-19 mostly referred to as the Coronavirus. With daily reports of thousands of cases across the globe, several measures are initiated...
Setting up an effective lead generation strategy is no child’s play. But you & your team have managed to pull it off. Now there is a steady inflow of leads. But is that the end of the story? Recent reports suggest that around 71% of leads...
Marketers across the globe are striving to generate leads in a time where the bottom line has gained priority over arbitrary campaign numbers. But with an eye on the revenue, a lead is only half the battle won. Conversions depend on swift follow-ups, nurtured communication,...
Customer Journey Mapping always helped brands to enhance their customer service. It, in turn, trigger a positive customer experience. Here is an example of a typical Digital Customer Journey Mapping of an auto enthusiast. It starts with determining the persona of a prospective buyer for an...
With great and powerful tools, come popular myths. Myths popular enough to adversely affect decisions. Social media is no exception. As a marketer, I have come across several clients and prospects eager to adopt social media. Yet they hesitate because of some pre-conceived notions. More...
Customer lifecycle management techniques are all about knowing your customers better. It helps in serving your customer the right way. Customer lifecycle management techniques also help in classifying your audience by their purchase stages. Thereby, targeting marketing messages more effectively. Now that we have a grip on...