https://www.youtube.com/watch?v=v4bxcmkuyIo Measuring Customer lifecycle helps in determining business stability and future growth. Customer lifecycle measure gives a holistic view of the business scenario. Customer lifecycle measurement in simple words, tells you: How many of your customers are still with you? How many new customers from inception to now? and As...
Let’s face it. Not everybody can do everything. And as your business increases, you would want your team to focus on your core strengths than struggle to get every job done internally. This is where a marketing agency comes into the picture. Signing up a marketing...
Generating business gain through CRM platforms CRM platform trends by and large focus on the latest CRM business applications. It also highlights on types of CRM platforms that are in demand currently. Customer Relationship Management is a buzzword in the marketing industry for decades now. With the...
Customer retention always remains a key focal point for brands. In the current business environment retaining customer has become a tedious task. However, many companies do not realize the importance of customer retention. Their focus is more towards customer acquisition. Often not giving required attention towards...
https://www.youtube.com/watch?v=7XLzJSJ07t4 Customer lifecycle management is a technique essential for every business for its sustainability. It helps in efficiently managing your customers throughout their purchase journey. Customer lifecycle management has become a key differentiator for brands today. Knowing their customer need better would yield a competitive advantage for...
Customer engagement remains an all-time focus area for brands across all segments of the market. Effective customer engagement has a lot to do with understanding customer emotions and perceptions. It is beyond just brands providing the right product or service. In the current market scenario,...
Leveraging competitor benchmarking to achieve business growth Competitor benchmarking is an essential technique business must adopt today. In this dynamic world staying ahead of the competition requires consistent result-oriented marketing efforts. Competitive benchmarking helps in achieving this business goal. Competitor benchmarking helps in streamlining your marketing efforts...
Importance of continuing customer relations Considering the complexity of business to business(B2B) client engagements, maintaining high-value relations remains a prime focus area for every business. A well-structured client engagement allows you to streamline the daily client tasks and drive business excellence. It also helps in achieving a...
Building blocks in customer journey mapping Customer journey mapping is an essential component of today's business strategy. It determines the customer journey and the key customer touchpoints to focus. In the contemporary world, customer behavior is evolving very swiftly. Customers are becoming more tech-savvy and have already...
Email Marketing Automation Email marketing automation seems like a complicated process. The reality is that it is simple and effective to implement email automation. Now, let’s explore how automation helps in effective email marketing. Email marketing automation is a series of workflows that enable us to send emails...